Tuesday, August 28, 2012

Microsoft New Logo

Microsoft’s the s/w giant has unveiled a new logo for the company recently...

It has been 25 years since Microsoft updated its logo and the IT now thought for a change. The year is going to be exciting one for Microsoft as they have a lot of new release new versions of nearly all of their products. From Visual studio 2012, Windows 8 to Windows Phone 8 and next version of Office, Microsoft users will see a common look and feel across these products. They feel their new logo should represent the change in the product and the beginig of a new era.        

"The Microsoft brand is about much more than logos or product names. We are lucky to play a role in the lives of more than a billion people every day. The ways people experience our products are our most important 'brand impressions'. That’s why the new Microsoft logo takes its inspiration from our product design principles while drawing upon the heritage of our brand values, fonts and colors," says the company in its official blog.
The logo has two components: the logotype and the symbol. For the logotype, Microsoft is using the Segoe font which is the same font they use in their products as well as their marketing communications. The symbol is important in a world of digital motion, and is aptly demonstrated in a video in their blog post. The symbol’s squares of color are intended to express the company’s diverse portfolio of products.

"We’re excited about the new logo, but more importantly about this new era in which we’re reimagining how our products can help people and businesses throughout the world realize their full potential," says the company as it sign off the announcement on its webiste.

Please share your thoughts on the change of the MS logo. Post if you like and even if you don’t like the logo. I will wait for your response.

Anil Kumar Pandey
Microsoft MVP, Microsoft MCC,DNS MVM